NIELSEN TV RATINGS, NIELSEN NET RATINGS, AND OTHER MEDIA USE STATISTICS The following print and electronic resources give current data on Nielsen TV Ratings. Note the print sources are available in our Park Library’s serials shelves; the electronic sources are available full-text in InfoTrac on Davis Library’s electronic indexes and databases http://eresources.lib.unc.edu/eid/ Note also that students and researchers will retrieve data more efficiently and accurately if they enter the appropriate journal’s name in the search box displayed on the InfoTrac search screen. Remember, however, no library on this campus has direct access to Nielsen TV Ratings. However, Nielsen//NetRatings, is different from Nielsen TV Ratings. NetRatings offers selected "free data" http://www.nielsen-netratings.com/ Click on the hot link “Press Room� for access. Nielsen//NetRatings is one of the leading Internet and digital media audience information and analysis services. NetRatings provides worldwide web site ratings based on a sample of over 225,000 individuals in 26 countries. These web surfers have real-time meters on their computers that monitor the sites they visit. This metered information is compiled to produce NetRatings results. 1. Broadcasting & Cable Check table of contents for the page number for the “Nielsen Ratings.� Note that the data is for the current week only. Includes data for ABC, CBS, NBC, Fox, PAX, UPN, WB listed hour-by-hour rating. These weekly Nielsen TV ratings can be searched online in InfoTrac; make certain to use the key word search using Nielsen Ratings and then enter Broadcasting & Cable in the box for journal selection. Also included are the: * top 10 basic cable shows (by date, network, HHS) * broadcast networks (by network and total households with breakout for adults in the 18 – 49 age group) * top 10 broadcast shows (ranked by show, network, and number of weeks as well as for adults in the 18 – 49 age group) * Syndication Watch (also in Broadcasting & Cable) lists top 25 shows for adults aged 18 – 34 and the top talk shows for adults aged 18 – 34. 2. USA Today offers every Wednesday in section “D� the current week’s Nielsen TV Ratings for the top 20 shows, evening news and prime-time programs. 3. MediaWeek offers every week a “market profile� of a different one of the DMAs. These market profiles can be searched online in InfoTrac; make certain to use the key word search using market profile and (name of DMA wanted) and then enter MediaWeek in the box for journal selection. These profiles offer data on: * Ad spending by media in the market profiled * Scarborough Profiles of market profiled to the top 50 average by demographics, media usage (average audiences), media usage (CUME audiences), Internet usage during past 30 days, and home technology. * Audit Bureau of Circulation of newspapers in market profiled * Arbitron’s radio listenership and radio station ownership in market profiled * Nielsen TV Ratings (evening news and late news) for market profiled. * Magazine Monitor (data offered according to titles of monthly magazines, weekly magazines, and biweeklies.) Data includes circulation, rate base, and current number of pages with comparisons to previous year. 4. BrandWeek offers every week “Culture Trends.� These “Culture Trends� can be searched online via InfoTrac using for the key work search culture trends and entering BrandWeek in the box for journal selection. This data includes for each week: * Nielsen TV ratings for top 10 TV shows * Nielsen//NetRatings (top 10 hardware & software advertisers) * Nielsen ad spending (Jan. – June ad spending for a particular sector, e.g., soft drinks) * Hollywood Reporter’s Box Office of top 5 movie gross receipts * Teen People’s “Trendspotter� * Billboard’s top-selling albums Again, remember that no library on this campus has print or digital access to the full data collected by the ACNielsen Marketing Information Company. This data is proprietary and is not available to anyone who is not a client of ACNielsen. 5. AdAge Magazine 300 Ad Age's annual ranking of the top 300 magazines in the U.S. by total gross revenue. http://www.adage.com/page.cms?pageId=602 6. AdAge Data Center http://www.adage.com/datacenter.cms Includes data on Leading National Advertisers, 100 Leading Media Companies, Ten Hot Media Markets and more. 7. Audit Bureau of Circulation. Audit reports from magazines and newspapers for recent three years. This database is available only through Park Librarian. Email semonch@metalab.unc.edu to make an appointment. Note that individual instructors may have other resources for you to explore. This guide was prepared by: Barbara Semonche, Park Library Director November 25, 2003
CHRONICLE OF HIGHER EDUCATION INTERNSHIPS The Chronicle seeks candidates for two paid internships and two unpaid internships for the spring 2004 semester. Interns' primary responsibilities are reporting and writing brief features for our "Short Subjects" section and daily news articles for our Web site, which usually appear subsequently in print. Other opportunities include writing side columns for the various sections of the paper and doing research for special projects. Interns who prove themselves as reporters and writers are often asked to write full-length section leads. The deadline for applications is November 27. SEE http://chronicle.com/help/staff/intern.htm Best regards, Barbara Semonche
US News & World Report COLLEGE & UNIVERSITY RANKING [Note: Originally posted August 22, 3003.] Greetings: Agreed, not everyone puts much store in these rankings, but for those who want to at least check the 20th edition of this work, here is the Chronicle of Higher Education's article as well as a link to U.S. News & World Report's rankings for this year: ***************************************************** Harvard and Princeton Tie Atop the Latest Rankings From 'U.S. News' By JEFFREY R. YOUNG Princeton and Harvard Universities tied for the top spot this year in the annual college rankings compiled by U.S. News & World Report, in an issue of the magazine that comes out Monday. Princeton had been alone at the top of the rankings for the past three years, and last year Harvard and Yale University tied for second. This is the 20th year the magazine has published its guide to "America's Best Colleges," but this year, it stopped considering "yield," the percentage of students admitted who actually attend. The shift was a response to critics who complained that colleges were setting admissions policies -- such as accepting more students under early-admissions programs -- in an attempt to increase their yield artificially and thus move up in the rankings. But the change in the formula U.S. News uses made little difference in how colleges fared, said Robert J. Morse, the magazine's director of data research. "I don't think it changed anybody's rank -- it was not the sole reason why any school's overall rank changed," he said. Harvard rose slightly not because of the formula change, but in part because of an increase in Harvard's graduation and retention rates. "The rankings are very similar to the way they were last year," Mr. Morse said. The magazine ranked more colleges this year than in the past. In previous years, the magazine assigned number rankings to only the top 50 in the categories for "national universities" and "liberal-arts colleges," but this year it ranked more than 100 in those categories. Last year, for instance, American University was listed as a "second tier" college but was not assigned a ranking; this year, it was ranked No. 99. "We thought that the methodology was good enough to sustain that specificity," said Mr. Morse. Yale University was ranked third among national universities this year, the Massachusetts Institute of Technology was fourth, and four colleges tied for fifth: the California Institute of Technology, Duke University, Stanford University, and the University of Pennsylvania. The top liberal-arts college, according to this year's rankings, is Williams College. The rankings are available on the magazine's Web site http://www.usnews.com/usnews/edu/college/rankings/rankindex_brief.php Best regards, Barbara Semonche
GOOD GIFTS FROM GOOD FOLKS: New Resources for the Park Library Greetings! 1. From Phil Meyer * "Universities in the Market Place: the commercialization of higher education, " (2003) By Derek Bok, former president of Harvard University. Intriguing chapters include: The Benefits and Costs of Commercializtion; " Reforming Athletics; Protecting the Integrity of Research; Living up to the Rules. * "Personal History," (1997) By Katharine Graham. She earned a Pulitzer for her autobiography. 2. From Joe Bob Hester * LNA's annual reports titled "100 Leading National Advertisers." There 80-page reports from 2001, 2002, 2003. This is a wealth of data that our students would be hard pressed to find. 3. From UNC-CH Law School Library * The first issue of a new law journal titled: The First Amendment Law Review. We are working to see if we can arrange to get a complimentary annual subscription. 4. From IRE (Investigative Reporters & Editors) librarian, Carolyn Edds * Twelve sets of handouts from a recent IRE workshop. Included in the handouts are tips and links to "Internet Sites by the Beat," "Background People on the Internet," and "Most Wanted (how to find people). These handouts are available on a first come/first serve basis. I'll keep one set of handouts on reserve. Please drop by my office in the Park Library. More good news to come. Best regards,
TWO NEW REPORTS: UNC-CH STUDENT PROFILES and STUDY OF RACE REPORTING IN 45 U.S. NEWSROOMS Greetings! First report: the UNC-CH Office of the Registrar just sent our Park Library a series of reports titled "A Profile of Enrolled Students" for 2003. There are separate reports for first and second summer sessions as well as the fall semester, 2003. Contents include: * enrollment trends * head count and credit hour comarison * tally of students by states/territories * student ethnic distribution by level/race/sex * student demographics by age/sex/marital status * student majors/degrees (including data on double majors) * and much more This report will be in my office until it is cataloged in the UNC-CH reports section. Second report: thanks to Lois Boynton, our Park Library is the happy recipient of a report produced by the Pew Center for Civic Journalism, October 2001. The title is: "Delving into the Divide: A study of race reporting in forty-five U.S. Newsrooms." Newspapers contributing to this report include: * The Charlotte Observer * The New York Times * The Press Enterprise (Riverside, CA) * The Spokesman-Review (Spokane, WA) * St. Paul Poineer Press * The Columbus Dispatch * San Francisco Examiner Broadcast stations include: * Minnesota PUblic Radio * KRON-TV, San Francisco * WHRO-TV, Norfolk VA The nine chapters offer case studies, guidelines, polling examples, images, and much more. This report will remain in my office until it is cataloged with the other Pew Center research reports. If anyone would like to see either of these reports, please contact me. Best regards,
NEW YORKER: ARTICLE ON WALL STREET JOURNAL Greetings! The current issue of The New Yorker (Nov. 3, 2002) has a rather long article titled "Family Business" by Ken Auletta. It offers some details and insight into the relations between the Wall Street Journal and its parent company, Dow Jones & Co. I have the issue in my office if anyone else is interested in reading it. Best regards
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