FLORIDA TOURISM

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ADVERTISING CAMPAIGNS
for FLORIDA TOURISM
Prof. Robert Lauterborn
Fall Semester 2003

Basics of any Search [Note: the Park Library Director, Barbara Semonche, offers demonstrations and tutorials on the use of electronic databases. Drop by her office for an appointment or email her at semonch@metalab.unc.edu .]

• Well-defined topic
• Clear question(s)
• Good keywords, search terms, subject headings [Note: look for specific terms as well as synonyms.]
• Question Authority!
  • Ask a professor
  • Ask a librarian
  • Ask a pro
    
• Search Strategy Examples [Note: these electronic databases found in UNC-CH's online catalog at this URL: http://eresources.lib.unc.edu/eid/  Consult table below for specific electronic indexes and databases.]
  
      1. ABI Inform Global  
      2. InfoTrac Web/ Business/ 
      3. Lexis/Nexis Academic/Business  
      4. Factiva 
      5. TableBase  (florida AND travel AND leisure)
      6. Wall Street Journal  
  
• Suggested key words or search terms:

  - Florida (or South Florida or West Florida or Florida Keys or Everglades, etc.)
  - tourism or tourist or travel or travelers or foreign travel 
  - recreation or entertainment or sports or vacation or cruises
  - eco-tourism or business travel or adventure travel or agritourism or honeymoons 
  - economy or spending or growth or development or outlook or trends or tracking
  - data or statistics or statistical or demographics or charts or graphs 
  - ad campaigns or marketing or brands
  - polls or surveys or focus groups
  - travel industry or tourism industry or hospitality industry
  - crime and tourism

Likely Places for Research

• Indexes and Databases :
  

  Academic Universe	InfoTrac Web	World Fact Book
  Dow Jones Interactive	Statistical Universe	CQ Researcher
  Selected Databases in Park Library.	Florida Media	Ad Impact Index

 

• Image Collections
   

  Google Image Search: florida and tourism; or florida and videos and you'll find hundreds of images and graphs	Corbis Search: just search on florida (with sports or with recreation) and you'll discover hundreds of color images
  Image Request	AccuNet/AP Photo Archive



• Web Sites:

Google: tourist economy and Florida	AEF (Advertising Education Foundation) Select "Library" and click on "Hot Topics."	AgriTourism (includes stats)
Florida Profile	Facts About Florida (visitor stats & more)	Office of Travel & Tourism Industries (stats)
Absolutely Florida ; Florida Travel & Tourist Bureau	Promoting Florida Travel Library: Florida	Travel Industry Association of America
Travel Magazines ; Conde Nast Traveler	www.hotel-online.com [Note: registration required to read articles]	Tourism Industry Intelligence
UNC-CH Quick Reference on Travel	Travel Statistics & Trends ; More Travel Trends (summaries)	State Tourism Statistics ;  State Tourism Budgets
Neilsen Media Research (selected data only)	AD Track Index (USA Today) AdFlip (archive of print ads)	Top 100 Ad Campaigns of the Century

REFERENCE AND RESEARCH RESOURCES

TRADE PUBLICATIONS Ad Age  Ad Age Creativity Adweek Brandweek  Mediaweek  Sales & Marketing Management	SCHOLARLY JOURNALS Jour. of Advertising,  Jour. of Current Issues and Research in Advertising,  Jour. of Consumer Research, Jour. of Interactive Marketing
PROFESSIONAL ASSOC. AAAA  American Academy of Advertising  Advertising Education Foundation  American Advertising Federation	RESEARCH SOURCES  SRDS: Standard Rate & Data (LifeStyle Market) LNA Ad $ Summary Market Share Reporter

Articles: [Note: the Park Library Director is maintaining a file of selected articles on the topic of Florida tourism for Prof. Lauterborn's students to examine. Please check at the Park Library's reference desk for access to these materials.]

Books: (located in Park Library)
Consumer Dimensions (2001) REF-dir .C758 2001
Media Market Guide (2003) ADV-ref .M489 2003
The Brandweek Directory (2002) ADV-ref .B821 2002
The 2002 Entertainment Media and Advertising
        Market Research Handbook (2002) 
        ADV-mar .E61 2002

CD-ROMs: 
MediaMark Reporter (on CD-ROM in Park Library)

Choices III (Simmon's Market Research Data)
      Located in Davis Library; check with reference
      librarian Rita Moss)

This page was created by Barbara P. Semonche. It was last updated September 2003.