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JOMC

JOMC 134
PUBLIC RELATIONS CAMPAIGNS
CASE STUDY: End of Life Issues
Prof. Kelleher

RESEARCH QUESTIONS:

• Where are data on "end of life" issues, data, trends? Journals. Books. Databases. Google Advance Search or Google Scholar.
  [Note: See examples listed below.]
   

• What are some of the good databases to search? Go to http://eresources.lib.unc.edu/eid/ and click on "Research by Subject" and select appropriate general topics. [Note: there is no subject heading for "Public Relations."] Try going directly to these suggested databases:
  * ABI Inform Complete (a business database)
  * Communication and Mass Media Complete.
  * CQ Researcher
  * InfoTrac Web
  * Issues & Controversies
  * LexisNexis Academic (select "University News" then "Chronicle of Higher Education")
  * ProQuest Newspapers
  * Sociological Abstracts
   

• What are the better key terms to aid database searching? Build a thesaurus.
  College students
  Community service
  Hospice
  Volunteerism
  Alternative Spring Beak
   

• Where can we find data on college students' community service activities? Journals. Databases. Google Scholar
   

• Are their any PR case studies involving college students and hospice service? Sorry, I couldn't find any such case studies.
   

• Where can we discover what UNC-CH offers in the way of community service programs? See Web Links below.

RESOURCE GUIDE:

• Project Compassion's materials
   

• Blueprint for Volunteers
   

• One Pager

WEB LINKS:

• College student community service organizations
   

• Carolina Center for Public Service Database (Search for Projects)
   

• Volunteer Opportunities (listed by collegeboard.com)
   

• Big Brothers Big Sisters
   

• Extra Hands for ALS
   

• CoachArt Home
   

• Volunteer Work by Undergraduates. ERIC Digest
   

• Community College Services for Communities
   

• UNC-CH Center for Public Service
   

• Orange County, NC Youth Volunteers (American Red Cross)
   

• Association of American Universities Community Service Websites
   

• International Association for Hospice & Palliative Care
   

• Volunteer Hospice Network
   

• Lance Armstrong Foundation
   

• Center for Disease Control: Cancer
   

• Project Compassion
   

• The Support Team Network [Includes a link to download a ten-minute video on team development.]
   

• Robert Wood Johnson's Supportive Care of Dying
   

• Growth House: Guide to Death, Dying, Grief, Bereavement, and End of Life Resources
   

• Hospice Foundation of America

BOOKS:

• Social Marketing: Improving the Quality of life. By Philip Kotler, et al. Published by Sage, 2002. [In Davis Library: HF5414 .K67 2002]
   

• Hands-On Social Marketing: A Step-by-Step Guide. By Nedra Kline Weinreich. Published by Sage, 1999. [In Davis Library: HF5414 .W44 1999]
   

• The Kindness of Strangers: Adult Mentors, Urban Youth, and the New Voluntarism. By Marc Freedman. Published by Cambridge University Press, 1999. [In Davis Library:  
  HV91 .F684 1993 ]

ARTICLES: [Note: articles found searching Google Scholar. Some are available in PDF.]

• Improving End-of-Life Experience and Care in the Community: A Conceptual Framework. By Ira Byock, et. al. Journal of Pain and Symptom Management. Vol 22, no. 3, Sept. 2001, pp. 759-772
   

• National Study of Youth & Religion (Correlation Found Between Religion and Community Service)
   

• Spring Break -- And not a Beer Bash in Sight
  Business Week, April 19, 1999 [Note: Student volunteerism during Spring Break.]

CONTACTS:

• James L. Brooks, Executive Director
  Project Compassion
  180 Providence Road, Suite 1-C
  Chapel Hill, NC 27514
  (919) 402-1844 phone
  (919) 402-1843 fax
   

• Barbara P. Semonche, Director, The Park Library
  Carroll Hall, Suite 265-271
  School of Journalism and Mass Communication
  Chapel Hill, NC 27599