JoMC 370
Social & Economic Effects of Advertising
Prof. Joe Bob Hester
Pathfinder prepared by Barbara Semonche

About Park Library

Park Library News

Collections

For Students

For Faculty

For Researchers

JOMC

Surveying the 
Literature Landscape

Understand your topic; note key concepts; prepare thesaurus (search terms, names of scholars)

Become acquainted with major scholarly journals in your field [Note: journal titles highlighted in yellow are located in our Park Library.]

• Advertising & Society Review
• Communication Abstracts
• Communication Research 
• International Journal of Advertising
• Journal of Advertising
• Journal of Advertising Research
• Journal of Business Ethics
• Journal of Consumer Research
• Journal of Current Issues & Research in Advertising
• Journal of Marketing
• Journal of Marketing Research
• Journal of Media Economics (EBSCO Journals)

How does one find the current issue of these journals? 

• Go to this URL http://www.lib.unc.edu then type in the journal title, select "title" from one pop-down box and select "journal/magazine" from the other pop-down box. Then press the "search" button. 

Which online databases offer access to scholarly journals' archives? 

• E-Journals http://eresources.lib.unc.edu/ejournal type in journal title, press enter, and note where you can locate archives (citations, abstracts, full-text)
  
• InfoTrac Web http://eresources.lib.unc.edu/eid select "I", then scroll to "InfoTrac Web." Click on link,  select Expanded Academic ASAP, then note "title list" on next screen." Select link and explore what journals are listed. 
  
• EBSCO E-Journals http://parklibrary.jomc.unc.edu/EbscoParkLibEjournals.html 

Develop an appropriate thesaurus of search terms: (selected listing)

• advertising -- social aspects (perceptions, attitudes, etc.)
• advertising -- economic aspects
• advertising and cultural
• advertising effects
• advertising regulations
• consumer attitudes
• law of advertising
• marketing -- economic aspects
• negative campaign advertising
• social advertising and research
• social effects of advertising
• racial stereotypes
• portrayals
• gender; class; ethnic; age; moral; cultural 
• others?
•  

Discover the scholarly literature review process

• What is the literature review? 
• Any tips on conducting scholarly lit reviews? 
• How about an example of a lit review?
• How do I cite print and online sources?
• The Iowa Guide

Determine likely print & electronic resources

• Online catalogs (UNC-CH) 
       Encyclopedia of Advertising 
       Media Effects and Society
• Online databases (UNC-CH)
       WorldCat (advertising AND social): rank by date ?      
       Infotrac Web (advertising--social aspects): refereed jour. 
       CQ Researcher (advertising) overview data
       Issues &  Controversies (youth advertising)
       Social Sciences Citation Index (advertising AND 
            social effects)
       ERIC via EBSCO Host (NCLive): (advertising 
            AND social effects)
       Digital Dissertations (advertising effects)
       ABI Inform Global via ProQuest (NCLive)
            (advertising effects)
       J-STOR (E-Journals): Social Sciences/Cultural
             Studies (advertising)
       EBSCO E-Journals (in Park Librarian's office)
• Scholarly conference papers (AEJMC)
• Odum Institute (UNC-CH): polling resources
• The Law of Advertising (print)
• A Guide to Finding Media Use Statistics

Interlibrary Loan (from Davis Library)

Reports

• 100 Leading National Advertisers (in Park Library)
• U.S. Industry & Trade Outlook (in Park Library)
• Occupational Outlook Handbook (section on Management)  

Sample Searches

1. How are different groups (racial, ethnic, gender, age, youth) portrayed in advertising?
   a. J-STORE: (J&MCQ) advertising AND stereotypes AND gender
   
   
2. What economic impact has the internet had on traditional advertising media (magazines, TV, radio, newspapers, etc.)?
   a. InfoTrac Web: (Expanded Academic ASAP) internet impact AND advertising; internet AND impact AND advertising;  internet advertising AND media
   
   
3. What are some of the major themes used in presidential political campaign advertising? 
   a. UNC Online Catalog (Books) LC subject heading = 
   Advertising, political -- United States (58 titles); 
   b. Politics Pathfinder
   Univ. of Iowa Dept. of Comm Studies: Political Advertising
   c. Journalism.org: Resources; Major Character Themes

Scholarly Integrity and Plagiarism

• American Journalism Review, June/July 2004
• Center for the Study of Ethics in the Professions
• CSEP's Statement on Plagiarism

[Note: for a very brief overview of this topic, this slide show may be of some interest: "Economic and Social Effects of Advertising" by John Thomas Russell and W. Ronald Lane. 1999.]