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Updated October 2004
PRINTED REFERENCE MATERIALS: [In addition to standard
reference materials such as dictionaries, atlases, encyclopedias, almanacs and
the like our students have access to the following:]
- Ad
Age special annual editions (in Park Library Stacks)
- Ad
Age 2002 Fact Pack
- Advertising:
the Business of Brands (2001)
- Brands
& Their Companies (2002)
- The
BrandWeek Directory (2002)
- Demographics
USA: Zip edition & County edition (2000)
- Donnelley's
Demographics
(in Davis Library only)
- Editor
& Publisher Marketing Guide (2003)
- Encyclopedia
of Advertising: 3 volumes (2003)
- The
Law of Advertising (current in binder format with updates added
periodically) NEW ADDITION
- Market
Research Handbook (2002)
- Market
Share Reporter (2000)
- Marketers
Guide to Media (2004)
- SRDS:
Standard Rate & Data Service (updated monthly, current year)
- Standard
Directory of Advertising Agencies (2003)
- Veronis
Suhler Media Merchant Bank: Communication Industry Forecast 2000-2004
[Note well: Nielsen TV ratings and Arbitron Ratings
are unavailable in any library on the UNC-CH campus. However, faculty members
and students can locate other resources which might help find related
statistical data. Here is the URL: http://parklibrary.jomc.unc.edu/nielsenguide.html
]
DATABASES:
- ABI/Inform
Global (via http://eresources.lib.unc.edu/eid/
)
- Bloomberg’s
Financial Services
(only in Park Library; check with Librarian for demonstration)
- Choices
III (Simmons Marketing Data: available only on computers in computer lab of Park
Library.)
- Mintel
Reports (via http://eresources.lib.unc.edu/eid/
); Mintel is a
leading provider of competitive media, product, and consumer intelligence.
The company produces market research reports for Europe, the UK, and the US.
Reports cover a variety of sectors including consumer goods, travel and
tourism, financial industry, internet industry, retail, and food and drink.
Reports discuss market drivers, market size and trends, market segmentation,
supply structure, advertising and promotion, retail distribution, consumer
characteristics, and market forecasts. Mintel Reports can be viewed or
downloaded. Reports are exportable in .rtf or.zip format.
Reports are customizable - mark the boxes next to the sections you want to
include. [Note this is a new database]
- SportsBusiness
Journal Online Database (need login and password to access from Park
Librarian's computer)
- TableBase
(via http://eresources.lib.unc.edu/eid/
)
- UNC-CH
Online Catalog: E-Indexes & Databases (select “Business &
Economics” link for access to more databases
CD-ROMS:
- MediaMark
Reporter (1996-2000 statistical data from market research)
- NAD/CARU/NARAB
Case Reports of Published Decisions (1972-2002)
PATHFINDERS:
BOOKS:
Approximately 85 percent of our book collection is cataloged and
available via the UNC Online Catalog. If the Park Library has a book, one is
most likely to find it by going to http://www.lib.unc.edu
and clicking on the web catalog. The Park Library will be listed in the holdings
with our classification number.
- Encyclopedia
of Advertising: 3 volumes (2003)
- Handbook
of Marketing (2002)
- Media
Market Guide (2004)
- Market
Research Handbook (2002)
- Marketer's
Guide to Media: Media Trends, Rates, Demographics (2004)
- Marketing
Mistakes and Success (2001)
- Using
Qualitative Research in Advertising (2002)
SERIALS (in the Park Library)
[Note: check the web site
below to discover where our serials’ archives are available online.]
- AdBusters
- Admap
- Advertising
Age
(archived issues are in Davis Library; Park Library has selected
"special issues")
- American
Demographics
- Business
North Carolina
- Creativity
- Hispanic
Business
- Journal
of Advertising
- Journal
of Advertising Research
- Markets
(from Bloomberg)
- Media
(from MediaPost.com)
- Sports
Business Journal
WEB BASED REFERENCE SOURCES:
http://www.lib.unc.edu/reference/quick/
Forrester Research Inc. http://www.forester.com
MediaPost
http://www.mediapost.com
U.S. Census
http://www.census.gov
Promotional Products Assoc. International
http://www.ppa.org
VIDEOS:
[Park Library has 37 videos on topics relating
to advertising]
LIBRARIAN SERVICES:
[Barbara Semonche, semonch@metalab.unc.edu
]
- Literature
Review Consultation
- Database
Instruction
- Research
Consultation
- Collection
Development
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