The Park Library - Specialized Databases

[Note: these databases are available only on Park Librarian’s computer or in the Park Library's Computer Lab. Make appointments with her to search these resources. Note also that required logins and passwords are hidden for these databases, except for Bloomberg's Financial Services.]

ABC (Audit Bur. Circ.)

AdCritic.com

AEF (Ad. Ed. Found.)

Bloomberg Financial Services (tutorial)	PARKLIB	JOMC

The Business Journalist

Center for Media Research

*Chicago Tribune*
Choices III (on CD-ROM) [On all 12 of the terminals in the Park Library's Computer Lab.]

Chronicle of Higher Education

EBSCO E-Journals

Economy.com

Editor & Publisher

EMarketer.com

Forrester Research

FreeERISA (corporate reports)

IRE (until Dec. 2004)

Journal of Advert. Research
Jupiter Research

Media Mark Research (CD)

*The News & Observer*
Lexis/Nexis Research 7 [on 2 computers in the reading area plus the instructor's terminal in the Computer Lab.]

NewsBank: [Offers access to full-text archives of 435 U.S. newspapers PLUS all North Carolina daily newspapers. This is exclusive to our Park Library users.]

Oxford Univ. Press Journals

PRWeek

SportsBusinessJournal

Vanderbilt TV Archives

*Wall Street Journal*

WestLaw