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WEB AUTHORING
March 20, 2001
Presented by Barbara Semonche
Freedom Forum Center for Independent Journalism; Budapest, Hungary

BEFORE YOU BEGIN

:
  1. Make certain that you have an email address and access to a Web server for storage of your files (text, graphic and multimedia)
  2. Contact your network administrator or Information Technology manager
  3. Examine Web pages you like; note the features you want to include
  4. Look at the "page source" for these Web pages
  5. Plan what content you want in your Web page and determine the audience for your Web site (journalists, archivists, public, etc.)
  6. Outline this content in MSWord; edit content; make additions or corrections

GETTING STARTED WITH HTML

[Note: Not shown today are software programs for html coding, such as MS Front Page and Netscape Composer. They are convenient and useful for Web page coding and design.]
  1. Add HTML tags to MSWord document and "save as" html file
  2. Locate and bookmark appropriate "hot links"; add to html document
  3. Sign, date html document; perhaps add "email box"
  4. Scan, create or collect images; save as ".gif" or ".jpg" files on Web server
  5. Add graphical images to Web document
  6. If desired, add "meta tags" for key words and description of Web document [Note: examples of meta tags are at the end of this document.]
  7. FTP (file transfer protocol) your html document to Web server
  8. Examine your Web document in a "browser" (Netscape or Internet Explorer)
  9. "Test" your Web page with colleagues for feedback
  10. Update Web page as necessary; check "hot links" regularly; reload updated files to Web server

    HTML Coding

    Consult handouts for HTML protocols for controling font type, size, creating links, and format style.

    WEB SITE DESIGN & USABILITY STANDARDS

    Please consult handouts provided you on these topics. Useful links, in English, include:
    1. http://www.htmlhelp.com/design/standards.html
    2. http://www.trace.wisc.edu/world/

      WEB SEARCH ENGINES: Comparisons

      Please consult handouts provided you on this topic. Also, an excellent Web site is http://searchengineshowdown.com which compares most of the top Web search engines' performances. This site is regularly maintained and updated by Web guru Greg Notess.

      DEFINITIONS with LINKS

      URL
      (Uniform Resource Locator) Web Address
      WWW
      (World Wide Web or W3 or the Web)
      HTTP
      (Hypertext Transfer Protocol)
      HTML
      (Hypertext Markup Language) Building Web Pages: Web Authoring. Consult this URL for more information: http://www.obscure.org/~jaws/htmlhelp.html. HTML provides a simple standard format for displaying linked information. HTML is a SGML document type with fairly generic semantics appropriate for representing information from a wide range of applications.
      DHTML
      (Dynamic HTML) http://sun.trace.wisc.edu/~chisholm/dhtml/guru/index.html is a combination of style sheets, scripting and HTML intended to create movement or user interactivity.
      CSS
      (Cascading Style Sheets) http://www.westciv.com.au/style_master/house/good_oil/not_paper/ This is a browser language to control layout or display features of an entire web site.
      XML
      (Extensible Mark Up Language) http://www.oasis-open.org/cover/xml.html Separates content from format and instead communicates what KIND of item is being displayed. Theoretically, a script could then be applied which tells the Browser (Netscape or Internet Explorer) how different kinds of items would be displayed. XML can be used as a cataloging device; build a searchable database to retrieve specific records from a large set.
      META TAGS on Web Pages:
      Subject and keyword index terms added to web pages. http://searchenginewatch.com/webmasters/meta.html Not all Web authors use meta tags to highlight "keywords" and "Web page descriptions" but they can be useful for searching the Web. Some search engines (Hotbot and InfoSeek) boost a Web page's relevancy ranking if keywords appear in titles OR if links to this page often appear on other Web sites. Example:

SGML (Standard Generalized Markup Language) Note handout of article, in Hungarian, describing SGML potential in media archives. The article, "A Modern Archivalas Kerdojelei: Memoriagyakorlatok," was written by Illenyi Balazs and was published in the March 3, 2001 issue of HGV

MEDIA ARCHIVING

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