|
|
Tools and Strategies
To Follow the "Paper Trails"
February 5, 2000
Presenter: Barbara Semonche,
Park Library Director
Or drop by The Park Library for additional research
assistance.
First Steps: The Basics
What is the purpose of a
literature review?
Select a well-defined topic
Read recommended journals covering your topic
Determine concepts involved
Create appropriate list of search terms
See attached lists of suggested terms for your assignment
Re-evaluate ideas, re-focus, re-start.
Next Steps: Good Places to Start Your Search
Catalogs (online and print)
Indexes and Abstracts (online and print)
Bibliographies (mostly print)
Scholarly and Research Journals (online and print)
Trade Publications (online and print)
Popular Publications (online and print)
Dissertations and Theses
WWW Sites (credible ones)
Evaluating Web sites: http://www2.widener.edu/Wolfgram-Memorial-Library/
webevaluation/webeval.htm
Library "Sweet Shop:" http://www.libraryspot.com/
Special Collections in Libraries
Re-trace your steps, evaluate your research results, determine accuracy and relevancy
Giant Leaps: Search Examples in
Databases
Via Telnet: telnet library.unc.edu
UNC Online Catalog
(type: "library" to enter)
Infotrac (PowerTrac:
use the <%> to enter and <jn> to search specific journals)
UnCover (17,000+
journals, trade & pop mags)
ERIC (Educucational
Research Information Center)
Via WWW http://library.unc.edu
Select "E Indexes
& Databases"
Select InfoTrac
Web (consult "help" screen for search tips on Advanced Searches)
EXAC:
Expanded Academic ASAP (access to refereed journals)
ERIC: Educational
Research Information Center [Note: this database is available only from the terminals in
Davis
Library.]
Psych Info or PsychLit
[Note: this database is available only from the terminals in Davis Library.]
Academic
Universe ( or come to Park Library for access to the research-level software of
Nexis-Lexis)
UnCover
Web
- [Note: All of the above databases, except Academic Universe, offer access to
scholary journals via bibliographic citations, indexes, abstracts, and frequently
full-text of desired articles. Further, search protocols vary from database to database so
it is wise to read the "search tips" or "help guides" to these
databases. It is important to remember that Academic Universe is more useful for searching
news, popular and trade publications including government and law materials than in
finding scholarly articles and data.]
- [Note: Full-text articles available online are very useful and convenient, however,
serious researchers double check these electronic articles with the print versions of the
scholarly journals. You can be resonably confident that if back issues of these journals are not available in The Park
Library, you will be able to find them in Davis Library. Check UNC's online catalog
for specific titles.]
THESAURUS: Suggested list of search terms
[Note: Please examine these categories of search terms carefully. Select the
ones most relevant to your literature query. Add new ones if appropriate. Then craft a
search strategy using these terms. It is wise to write a simple one-sentence statement of
what you are looking for, then extract the key words or concepts to
use as search terms.
For example, if you are interested in "media messages" targeted at
"adolescents" which have an impact on their "body image" or
"health" you might construct the following search queries to run in appropriate
databases. Be aware that the following search examples are for illustration only and
they have NOT been tested in the databases.]
Search 1: (media or television or MTV) and (adolescence or teens) and (body
image or self image or health)
Search 2: (television or tv cartoons or videos) and (children or kids) and
(obesity or sleep or health or violence)
Other search queries on different topics might be crafted similar to these:
Search 3: (sports advertising or sports marketing) and (women) and (sex roles
or fitness or body image)
Search 4: (cyberspace or web or online) and (teenage violence or pornorgaphy)
Search 5: (teens or tweens) and (advertising or marketing or ad campaigns)
Search 6: media and women and stereotypes
Search 7: schools and advertising and trends
Search 8: youth marketing and research
Search 9: (minorities or hispanics or asians or african americans) and (television
or film or media) and (image or roles or stereotypes)
MEDIA EFFECTS
Media influence
Media impact
Media effects
Press influence
Media image
Media messages
Media hype
Mass media – issues
Mass media - objectivity
Media criticism
Media power
Media manipulation
Media literacy
Media coverage
News coverage
Media bias
(Other keywords?) |
MEDIA TYPES
Videos
News media
Newspapers
Film
Movies
Sports, games
Entertainment
Television
Broadcast
Radio
Music, MTV
Internet
Interactive media
Online media
New media
Cyberspace
Electronic media
E-business
World Wide Web
Public opinion
Polls
MTV
Magazines
Teen magazines
Women's magazines
Men's magazines
(Other keywords?) |
CONCEPTS
Body image
Health
Violence
Confidence
Self image
Identity
Peer relations
Sex or sexual or gender
Sex roles
Masculinity
Feminism
Cultural or community
Social or society
Stereotypes
Portrayals
Pornography
Roles
Consumerism
Drugs
Alcohol
Cigarettes
Tobacco
(Other keywords?) |
INDIVIDUALS & GROUPS
Children
Family or families
Adolescence
Youth
Tweens
Middle-schoolers
Women
Kids
Young adults
College students
Women
Men
Gays, lesbians
Ethnic
Minorities
Asian, Hispanic
African-American
(Other keywords?)
|
MEDIA ELEMENTS
Advertising
Ad campaigns
New product
Market or marketing
Market share
Consumerism
Audience rataings
E-business
Ratings
Readership
Commercials
Consumers
Public opinion
Politics or campaigns
Objectivity or bias
(Other keywords?)
|
RESEARCH KEY TERMS
Research
Statistics
Study or studies
Case study
Bibliography
Charts or graphs
Surveys
Focus groups
Interviews
Content analysis
Media analysis
Reports
Trends
Effects
Results
Percent
(Other keywords?)
|
Publications: Suggested Scholarly Journals,
Professional and Trade Magazines
[Note: * indicates publication is in The Park Library; others are located in Davis or
Undergrad Library]
SCHOLARLY PUBLICATIONS
[Note: you may browse current issues of these journals in The Park
Library or Davis Library, or you may search these journal titles in such online databases
as InfoTrac.]
Communication Research *
Critical Studies in Mass Communication *
Cultural Studies
Historical Journ. of Film, Radio & Television
Human Communication Research
Internet Research *
Journal of Advertising *
Journal of Advertising Research *
Journal of Broadcasting & Electronic Media *
Journal of Communication *
Journal of Consumer Research *
Journal of Marketing
Journal of Marketing Research
Journal of Media Psychology
Journal of Popular Culture
Journal of Public Relations Research *
Journalism & Mass Comm. Monographs *
Journalism & Mass Comm. Quarterly *
Mass Comm Review *
Media, Culture & Society
CTheory: Theory, Technology and Culture
Media Studies Journal *
New Media & Society
Newspaper Research Journal *
Political Communication
Sex Roles: A Journal of Research
Technology and Culture
Visual Communication Quarterly
(other journalis?) |
TRADE PUBLICATIONS
[Note: you may browse current issues of these journals in The
Park Library or Davis Library, or you may search these journal titles in such online
databases as InfoTrac.]
ADBUSTERS
ADVERTISING AGE *
ADWEEK *
AMERICAN JOURNALISM REVIEW *
AMERICAN DEMOGRAPHICS *
BRANDWEEK *
BRILL’S CONTENT *
BROADCASTING & CABLE *
COLUMBIA JOURNALISM REVIEW *
EDITOR & PUBLISHER *
MEDIA MONITOR *
MEDIA REPORT TO WOMEN *
MEDIAWEEK *
NIEMAN REPORTS *
PEW RESEARCH CENTER *
QUILL *
(other publications?) |
|