CD-ROMs
* Choices III (Simmon's Market Research Data)
Located in
Davis Library; check with reference librarian
Rita Moss
* MRI (MediaMark Research, Inc)
[Demo with Cooking Light]
Located in
The Park Library; check with Park Librarian
Barbara Semonche for CD and instructions on using.
* Editor &
Publisher International Directory on CD-ROM
Located in
Park Librarian's office.
PRINT REFERENCES
* LNA (Leading National
Advertisers). Check at Davis Library
Selected
data on media expenditures; not always current.
* Bacon's Media
Directories:
newspaper, radio, magazine, TV-Cable
Located in
Park Library
* SRDS (Standard Rate & Data
Service). Located in Park Library.
Consult
Lifestyle Market Analyst
* American Demographics
magazine. Current and back issues
located in
Park Library.
* Trade publications: AdAge,
AdMap, AdWeek, BrandWeek,
Broadcasting/Cable, USA Today (in Wed. "LifeLine"
for
selected Nielsen ratings) located in Park Library serials.
ANNUAL REPORTS
* Corporate Annual Reports (free, but selected)
http://www.prars.com/
* Annual Reports Library (directory of sources)
http://www.zpub.com/sf/arl/
* The Wall Street Journal's Free Annual Report
Service
http://wsjie.ar.wilink.com/asp/WSJ3_search_eng.asp
* Annual Report Service (free, but registration
required)
http://www.annualreportservice.com/
* Google
Search [Note: type "company name" +"annual report"
http://www.google.com/
* Hoover's Company Capsules
(select "companies")
http://www.hoovers.com/
WEB LINKS
* Neilsen Media Research
(selected data only)
http://www.nielsenmedia.com/
* MediaPost
http://www.mediapost.com
* Forrester Research http://www.forester.com
[Note: this
is a registered and protected site. Check with Park
Librarian for the user ID and password or register as guest.
Not all data is free.]
* Audit
Bureau of Circulations http://www.accessabc.com
[Note: this
is a registered and protected site. Check with Park
Librarian for the member ID and user password.
Not all data is free.]
Look for "E-Data, then select "Audit Reports"
or "Publishers' Statements," follow directions
For web site interactivity audits, look on main page for "ABC
Interactivity," click on the link
and on the next screen, click on "Library Reports." Click on report
dates to retrieve data.
* AD Track
Index (USA Today)
http://www.usatoday.com/money/advertising/adtrack/index.htm
* Advertising Education
Foundation
http://www.aef.com/start.asp
MEDIA EXPENDITURES
RESOURCES
DATABASES
Basics of any Search
- Well-defined topic
- Clear question(s)
- Good keywords, search terms, subject headings [Note: look
for specific terms as well as synonyms.] See examples
below:
[Main
search term] AND
ads -- marketing -- market
share -- promotion -- annual
report -- trends -- statistics
-- surveys -- consumers
-- polls -- ranking --
media plan
(there are many more, discover them.) |
- Question Authority!
- Ask a professor
- Ask a librarian
- Ask a pro
- Search Strategy Examples
1.
ABI Inform / ( key
words) [Note: demographic data]
2. ABI Inform
/ (key words)
3. InfoTrak / ( key
words)
4. Wall Street Journal /
(key words)
5. TableBase /
(bottled water AND market) [Note: se
Gym) [Note: ad and masubdivi
- Bloomberg Financial Services (in Park Library only) Check with Park Library
Director, Barbara Semonche, for instruction
in using Bloomberg Financial
Services for your projects. [Note: run searches
on names of public companies.]