JOMC 173: Advertising Campaigns
Prof. John
Sweeney
Spring Semester 2003
| The Park Library Web Site | Park Library Floorplan | CD-ROMs (Research data) |
| Research Basics | Annual Reports | PSA Campaigns |
| Research Reports | Databases and Bloomberg | Image Resources |
* Choices III (Simmon's Market Research Data)
Located in Davis Library; check with reference librarian
Rita Moss* MRI (MediaMark Research, Inc) [Demo with Cooking Light]
Located in The Park Library; check with Park Librarian
Barbara Semonche for CD and instructions on using.* Corporate Annual Reports (free, but selected)
http://www.prars.com/* Annual Reports Library (directory of sources)
http://www.zpub.com/sf/arl/* The Wall Street Journal's Free Annual Report Service
http://wsjie.ar.wilink.com/asp/WSJ3_search_eng.asp* Annual Report Service (free, but registration required)
http://www.annualreportservice.com/* Google Search [Note: type "company name" +"annual report"
http://www.google.com/PUBLIC SERVICE ADVERTISING CAMPAIGNS
* PSA'S (magazines)
http://www.adcouncil.org/pdf/magazine_brochure.pdf* PSA'S (historic)
http://www.adcouncil.org/campaigns/historic_campaigns/* PSA'S (tips)
http://www.adcouncil.org/np/tips_langer_disesa_interview/* PSA'S (research strategies)
http://www.adcouncil.org/np/tips_strategic_development/* PSA'S (creative development)
http://www.adcouncil.org/np/tips_creative_development/* "Engaging the Next Generation"
http://www.adcouncil.org/pdf/engaging_the_next_gen.pdf* "Kids these days, 1999"
http://www.adcouncil.org/research/kids_these_days/* "The Health of our Children" (MPHA)
http://www.mphaweb.org/pol_child_report.pdf* Nutrition Corner - Children Information
http://www.novacare.com/nutrition/children.htm* Fruits and Vegetables: Encouraging Children to Eat
http://www.mediarelations.ksu.edu/WEB/News/NewsReleases/listfruits71102.html* Nutrition Studies
http://www.aces.uiuc.edu/~nutrican/background.html* National Nutrition Summit
http://www.usda.gov/events/nns.html* (CDC) "Promoting Better Health for Young People Through Physical Activity and Sports"
http://www.cdc.gov/nccdphp/dash/healthtopics/physical_activity/promoting_health/* (CDC summary) "Guidelines for Physical Activity"
http://www.cdc.gov/nccdphp/dash/healthtopics/physical_activity/guidelines/summary.htm* (CDC guidelines) "Media Campaigns"
http://www.cdc.gov/nccdphp/dash/healthtopics/physical_activity/promoting_health/media.htm* (CDC appendices) "Promoting Better Health for Young People through Physical Fitness and Sports" http://www.cdc.gov/nccdphp/dash/healthtopics/physical_activity/promoting_health/download.htm
* Neilsen Media Research (selected data only)
http://www.nielsenmedia.com/* AD Track Index (USA Today)
http://www.usatoday.com/money/advertising/adtrack/index.htm* Creativity Magazine: AdCritic (subscription on order)
http://www.adcritic.com/* Top 100 Ad Campaigns of the Century
http://www.adage.com/century/campaigns.html* Advertising Education Foundation
http://www.aef.com/start.asp* Hoover's Company Capsules (select "companies")
http://www.hoovers.com/* Cooking Light Magazine http://www.cookinglight.com/cooking/magazine/0,14437,,00.html
http://www.internetnews.com/IAR/article.php/12_893971
http://www.cookinglight.com/cooking/* Food and Fitness http://www.foodfit.com/healthy/archive/healthyFoodNews_june05.asp
* Bottled Water Web
http://www.bottledwaterweb.com/news/nw_050101.html
http://www.water.com/learn_about_water/swg1110_leaabowat.asp
http://www.usatoday.com/money/advertising/adtrack/2001-10-08-ad-track-dasani.htm* U.S. Tennis Association http://www.usta.com/membership/fullstory.sps?iNewsid=14006&itype=942&icategoryid=0
Check American Society for Association Executives http://www.asaenet.org/main/
Check also "membership campaigns" in InfoTrack (Business)
Check Davis Library for current and back issues of journal, Association Management
http://www.gwsae.org/ExecutiveUpdate/2001/May/ElectronicIssue/index.htm* New Balance Running Shoes http://www.nbwebexpress.com/
* Pepperidge Farm (subsidiary of Campbell Soup Company)
Whole Wheat Bread (research)
http://www.oznet.ksu.edu/news/sty/2002/wheat_anticancer011602.htm
http://www.cspinet.org/new/bread.htm
http://www.longerliving.com/grain.htm
http://www.campbellsoupcompany.com/history_1930.asp
http://www.pepperidgefarm.com/ [Motto: "Never have an ordinary day."]* Weight Watchers International (select U.S.)
http://www.weightwatchers.com/international.asp* Trek Bicycles http://www.trekbikes.com/
* Gold's Gym Enterprises http://www.goldsgym.com/
also check Hoover's database for Gold's Gym
http://www.hoovers.com/co/aag/7/0,2658,60597,00.html
Check Business & Company Resource Center for more
articles about Gold's Gym http://eresources.lib.unc.edu/eid/
- Well-defined topic
- Clear question(s)
- Good keywords, search terms, subject headings [Note: look for specific terms as well as synonyms.] See examples below:
[Main search term] AND
ads -- marketing -- market share -- promotion -- annual report -- trends -- statistics -- surveys -- consumers -- polls -- ranking
(there are many more, discover them.)- Question Authority!
- Ask a professor
- Ask a librarian
- Ask a pro
- Search Strategy Examples
1. ABI Inform / (physical fitness) [Note: demographic data]
2. ABI Inform / (mineral water or bottled water) [Note: Dasani article]
3. InfoTrak / (Pepperidge Farm) [Note: promotion article]
4. Wall Street Journal / (Weight Watchers)
5. TableBase / (bottled water AND market) [Note: select geographic = US,
concept term = demographics, industry = beverage]
6. Business & Company Resource Center / (Gold's Gym) [Note: ad and marketing
subdivisions]
Lexis-Nexis Academic InfoTrac Web TableBase Dow Jones Interactive The Wall Street Journal Hoover's Company Capsules Business & Company Resource Center Bloomberg's Financial Services (in Park Library only; check with Semonche) ABI Inform Global SRDS (Park Library Reading Area) MediaMark Research, Inc
(CD-ROM in Park Library Director's office)Simmons Research (Choices III on CD-ROM in Davis Library Ref.)
- Bloomberg Financial Services (in Park Library only)
Check with Park Library Director, Barbara Semonche, for instruction
in using Bloomberg Financial Services for your projects. [Note: run searches
New Balance Athletic Shoes; Trek Bicycle Corp.; Weight Watchers Int.]
- Image Resources
Google Image Search Corbis Search Clio Awards (2000)
[Note: you'll have to register to access.]
