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Spring 2006

Associations Authorities Bibliographies Books
Case Studies Databases Directories Dissertations
Ethics Newsletters Journals Magazines
Videos Web Sites    

Question Authority!

      Ask a Professor. . .

Prof. Lois Boynton 
lboynton@email.unc.edu  
Prof. Elizabeth Dougall
 dougall@email.unc.edu
 

Prof. Larry Lamb
 llamb@email.unc.edu
Prof. Dulcie Straughan
 dulcie@email.unc.edu
 

Ask a librarian. . .


Barbara Semonche
   


The Park Library and Park Library floorplan

Read Good Books!     http://www.lib.unc.edu/

  • Applied public relations : cases in stakeholder management
         By Larry F. Lamb, Kathy Brittain McKee, Lawrence Erlbaum, 2005

  • Contemporary Advertising. 8th ed.
        By William Arens. Publisher: Irwin McGraw-Hill, 2002

  • Effective Public Relations. 
        By Scott M. Cutlip, Allen Center, Glen Broom.      

  • Essentials of Public Relations. 
        By Dennis Wilcox. Published by Longman.

  • Excellence in Public Relations and Communication Management.
             By James E. Grunig with David M. Dozier, et al. Laurence Erlbaum, 1992.

  • Handbook of Public Relations.  
        By Robert L. Heath, ed. 2001

  • Handbook 
        Published by the Institute of Public Relations, Great Britain, 1993      

  • Manager’s Guide to Excellence in Public Relations and Communication Management. 
        By David M. Dozier, et al.  

  • Marketer's Guide to Media. 2003 edition. 
        Published by VNU Business  Publications USA.

  • The Mental World of Brands: mind, memory and brand success. 
        By Giep Franzen. Publisher: World Advertising Research Centre, 2002

  • Multicultural Public Relations: a social-interpretive approach. 2nd. ed. 
        By Stephen Banks. Publisher: Iowa State Univ. Press. 2000

  • Perspectives on Public Relations Research. 
        By Danny Moss, ed., Published by Routledge, 2000

  • Primer of Public Relations Research.
         By Don W. Stacks. Publisher: Guilford, 2002

  • Public Relations: A values-driven approach. 2nd edition. 
        By David W. Guth and Charles Marsh. 

  • Public Relations as Relationship Management: 
    a relational approach to the study and practice of public relations    . 
        Erlbaum. 2000

  • Public Relations: A Comprehensive Bibliography (covering public relations, public opinion,     communication theory, and propaganda). 
        By Robert L. Bishop. Published by A. G. Leigh-James in Ann Arbor, MI, 1974

  • Public Relations Bibliography, 1986-1987. 
        By Albert Walker. Published by The Institute for Public Research & Education, 1990

  • Public Relations Campaigns and Techniques; Building Bridges into the 21st. Century. 
        By Fran R. Matera. Publisher: Allyn and Bacon, 2000.

  • Public Relations Cases. 6th ed.
        By Jerry A. Hendrix. Publisher: Thomson Wadsworth, 2004

  • Public Relations Workbook Writing and Techniques. 
        By Raymond Simon  and Joseph Zappala. 
        Published by McGraw-Hill Humanities/Social Science/Languages. 

  • Public Relations Theory: I.
             By:     Carl H. Botan, Vincent Hazelton, Jr., editors.
         Published by L. Erlbaum Associates, 1989

  • Public Relations Writing and Media Techniques, 4th ed. 
        By Dennis Wilcox and Patrick Jackson. Published by Longman. 

  • This is PR: the realities of public relations. 
        By Doug Newsom. 2000  

  • Public Relations on the Net.
            By Shel Holtz. Published by the American Management Association, 2002

Read Scholarly Journals!

 Read Trade Magazines!

Read PR Newsletters!                  

Join Professional PR Associations!

  • International Association of Business Communicators. http://www.iabc.com  

  • Institute of Public Relations (international) 

  • International Public Relations Association                    http://www.ipranet.org

  • Public Relations Society of America                                http://www.prsa.org

  • Public Relations Student Society of America                  http://www.prssa.org

Check Out Web Sites!

View PR Videos!

        The Park Library's Video Collection
        [Note: select "videos listed alphabetically by subject;" 
                    then scroll to "public relations." There are only two titles listed there.]

        "The Image Makers." (1988 PBS documentary; traces the development of 
                public relations in changing public images.) 
                UNC-CH videocassette collection:     Call number 65-V1752  

        "The Man in the Gray Flannel Suit." (Drama) A 1956 film staring Gregory Peck.
                UNC-CH videocassette collection:     Call number 65-V2603 

        "Cold Turkey." (Comedy) A 1971 film staring Dick Van Dyke.
                UNC-CH videocassette collection:     Call number 65-V2526 

        "Truth Merchants" (not yet catalogued; check with librarian)
 

Bibliographies & Research Guides  

Consult Directories!

  • Annual Report and Directory (American College Public Relations Association)

  • Bacon's Media Directories (separate volumes for: newspaper/magazine, radio/TV/cable, 
        Internet media, international, business media, medical & health, and more)  

  • The Blue Book (PRSA publication covering membership and organizations)

  • Editor & Publisher International Yearbook

  • Editor & Publisher Syndicate Directory

  • Encyclopedia of Associations (3 volumes) 

  • The Green Book (PRSA guide to public relations service companies)

  • Gale's Directory of Publications and Broadcast Media 

  • O'Dwyer's Directory of Public Relations Firms

  • Standard Directory of Advertising Agencies (includes U.S. and international agencies)

INTERNATIONAL MEDIA DIRECTORIES

  • Bacon's International Directory  

  • Gale International Directory of Publications

  • International Media Guices, IMB, Inc.  

Review PR Case Studies!

Seek PR Dissertations & Theses!

       The Park Library Student Papers (Dissertations, Theses, & Honors Papers):   
        [Note: click on the "Edit" button at the top of the page and type "public relations" or
                    an appropriate synonym, e.g., "corporate communications" in the text box.]

      Digital Dissertations (offered through ProQuest) on UNC-CH electronic indexes and databases http://eresources.lib.unc.edu/eid/ 

Discover Databases!
            UNC-CH Online Catalog        http://eresources.lib.unc.edu/eid 

[Note: there are over 600 databases here; start with "InfoTrac Web" and select "Expanded Academic Index." For guidance in searching this database, click on "Help - Search"  button. Note also that PR Week archives can be found in 5 different databases: Business & Company Resource Center; Factiva; Infotrac General Reference Center Gold; Infotrac OneFile; LexisNexis Academic.] Other useful databases to search for PR topics, trends, and issues include:

  • Communication & Mass Media Complete

  • ERIC

  • Factiva

  • Hoover's Company Profiles

  • Lexis/Nexis Academic

  • MarketResearch.com Academic

  • TableBase 

  • Wall Street Journal 
                  

AEJMC (Association for Education in Journalism and Mass Communication Conference Papers' Archives: 1994 -)  http://list.msu.edu/archives/aejmc.html     

 Investigate PR Ethics!

Web Resources on PR Ethics:  
Codes of Ethics Online  http://www.iit.edu/departments/csep/PublicWWW/codes/ 
PR Codes of Ethics   http://aboutpublicrelations.net/ethics.htm 
PR Watch    http://www.prwatch.org/ 
Craig Miyamoto (1996) http://www.geocities.com/WallStreet/8925/ethics.htm 
Books on PR Ethics:  
  The Credibility Factor: putting ethics to work in Public Relations.  By Lee W. Baker. Publisher: Business One Irwin, 1993.
  Managing Systematic and Ethical Public Relations.   By Mark P. McElreath. Publisher: Brown & Benchmark Publishers, 1997.
  Public Relations: a values-driven approach.   By David Guth. Publisher: Allyn and Bacon, 2000.
  Public Relations Ethics.   By  Philip Seib, Kathy Fitzpatrick. Publisher: Harcourt Brace College Publishers, 1995.
  Ethics in Public Relations: a guide to best practice. By Patricia Parsons. Kogan Page, 2004.

     

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