Public Relations Pathfinder

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Spring 2008

The Park Library and Park Library floorplan

Read Good Books!     http://www.lib.unc.edu/

• Applied public relations : cases in stakeholder management
       By Larry F. Lamb, Kathy Brittain McKee, Lawrence Erlbaum, 2005

• Contemporary Advertising. 8th ed.
      By William Arens. Publisher: Irwin McGraw-Hill, 2002

• Effective Public Relations. 
      By Scott M. Cutlip, Allen Center, Glen Broom.  

• Essentials of Public Relations. 
      By Dennis Wilcox. Published by Longman.

• Excellence in Public Relations and Communication Management.
       By James E. Grunig with David M. Dozier, et al. Laurence Erlbaum, 1992.

• Handbook of Public Relations.  
      By Robert L. Heath, ed. 2001

• Handbook 
      Published by the Institute of Public Relations, Great Britain, 1993  

• Manager’s Guide to Excellence in Public Relations and Communication Management. 
      By David M. Dozier, et al.  

• Marketer's Guide to Media. 2003 edition. 
      Published by VNU Business  Publications USA.

• The Mental World of Brands: mind, memory and brand success. 
      By Giep Franzen. Publisher: World Advertising Research Centre, 2002

• Multicultural Public Relations: a social-interpretive approach. 2nd. ed. 
      By Stephen Banks. Publisher: Iowa State Univ. Press. 2000

• Perspectives on Public Relations Research. 
      By Danny Moss, ed., Published by Routledge, 2000

• Primer of Public Relations Research.
       By Don W. Stacks. Publisher: Guilford, 2002

• Public Relations: A values-driven approach. 2nd edition. 
      By David W. Guth and Charles Marsh. 

• Public Relations as Relationship Management: 
  a relational approach to the study and practice of public relations. 
      Erlbaum. 2000

• Public Relations: A Comprehensive Bibliography (covering public relations, public opinion,     communication theory, and propaganda). 
      By Robert L. Bishop. Published by A. G. Leigh-James in Ann Arbor, MI, 1974

• Public Relations Bibliography, 1986-1987. 
      By Albert Walker. Published by The Institute for Public Research & Education, 1990

• Public Relations Campaigns and Techniques; Building Bridges into the 21st. Century. 
      By Fran R. Matera. Publisher: Allyn and Bacon, 2000.

• Public Relations Cases. 6th ed.
      By Jerry A. Hendrix. Publisher: Thomson Wadsworth, 2004

• Public Relations Workbook Writing and Techniques. 
      By Raymond Simon  and Joseph Zappala. 
      Published by McGraw-Hill Humanities/Social Science/Languages. 

• Public Relations Theory: I.
       By: Carl H. Botan, Vincent Hazelton, Jr., editors.
       Published by L. Erlbaum Associates, 1989

• Public Relations Writing and Media Techniques, 4th ed. 
      By Dennis Wilcox and Patrick Jackson. Published by Longman. 

• This is PR: the realities of public relations. 
      By Doug Newsom. 2000  

• Public Relations on the Net.
      By Shel Holtz. Published by the American Management Association, 2002

Read Scholarly Journals!

• IPRA Review: Journal of the International Public Relations Association    http://www.ipranet.org/fl0301.htm 

• International Public Relations Review

• Journal of Business Communication

• Journal of Public Relations Research  http://www.cios.org/www/tocs/JPR.htm

• PR Navigator (PR periodicals and periodicals from related fields) http://www.prnavigator.com/publications.htm      

• PR Watch: Public Interest Reporting on the Public Relations Industry http://www.prwatch.org/ 

• Public Relations Journal

• Public Relations Research Annual

• Public Relations Review  

• Public Relations Quarterly

 Read Trade Magazines!

• O'Dwyer's PR Services Report

• PR Week http://www.prweekus.com

• O’Dwyer’s PR Service Report http://www.odwyerpr.com

• PR Web http://www.prweb.com/ 

• Promo http://www.promomagazine.com 

• Public Relations Strategist http://www.prsa.org/_Publications/magazines/
  strategist.asp?ident=m2
  

Read PR Newsletters!                  

• Internative Public Relations http://www.ragan.com 

• International Association of Business Communicators http://www.iabc.com 

• International Public Relations Association (IPRA) http://www.ipra.org 

• Jack O'Dwyer's PR Newsletter http://www.odwyerpr.com 

• PR & Marketing Network http://www.prandmarketing.com/

• PR News Publisher http://www.PRandMarketing.com 

• Public Relations Tactics http://www.prsa.org 

• Quirk's Online Article Review http://www.quirks.com

• Ragan's Media Relations Report http://www.ragan.com

Join Professional PR Associations!

• International Association of Business Communicators. http://www.iabc.com  

• Institute of Public Relations (international) 

• International Public Relations Association                    http://www.ipranet.org

• Public Relations Society of America                                http://www.prsa.org

• Public Relations Student Society of America                  http://www.prssa.org

Check Out Web Sites!

• About Public Relations                 http://publicrelations.about.com

• Crowther's "101 Public Relations" 
  (examples of media kits, press releases and more) 
                                                      http://www.101publicrelations.com/ 

• Museum of Public Relations http://www.prmuseum.com/burger/chet_career.html 

• The Non-Profit Resource Center http://www.not-for-profit.org  

• Online Public Relations               http://www.online-pr.com/ 

• PR Education                                http://lamar.colostate.edu/~pr/  

• PR Network                                  http://www.usprnet.com  

• PR Newswire                               http://www.prnewswire.com  

• PR Week                                      http://www.prweek.com/us

• PR Wires Services                 http://lamar.colostate.edu/~hallahan/j13pr.htm#wire

• Public Relations Links  http://lamar.colostate.edu/~hallahan/j13pr.htm#links

• The Care and Feeding of the Press   http://www.netpress.org/careandfeeding.html

View PR Videos!

        The Park Library's Video Collection
        [Note: select "videos listed alphabetically by subject;" 
                    then scroll to "public relations." There are only two titles listed there.]

        "The Image Makers." (1988 PBS documentary; traces the development of 
                public relations in changing public images.) 
                UNC-CH videocassette collection:     Call number 65-V1752  

        "The Man in the Gray Flannel Suit." (Drama) A 1956 film staring Gregory Peck.
                UNC-CH videocassette collection:     Call number 65-V2603 

        "Cold Turkey." (Comedy) A 1971 film staring Dick Van Dyke.
                UNC-CH videocassette collection:     Call number 65-V2526 

        "Truth Merchants" (not yet catalogued; check with librarian)
 

Bibliographies & Research Guides  

• Guide to Research about Public Relations
                                                      http://lamar.colostate.edu/~hallahan/hresguide.htm

• PR Bibliography: Books for Graduate Research    
                                                      http://lamar.colostate.edu/~hallahan/hbibgrad.htm 

• PR Bibliography: Selected Research Articles, Book Chapters, and Monographs, 1989 - 
                                                                  http://lamar.colostate.edu/~hallahan/articles.htm 

• Communications Technology and Public Relations: A Bibliography 
                                                                  http://lamar.colostate.edu/~hallahan/prtechbiblio.htm 

Consult Directories!

• Annual Report and Directory (American College Public Relations Association)

• Bacon's Media Directories (separate volumes for: newspaper/magazine, radio/TV/cable, 
      Internet media, international, business media, medical & health, and more)  

• The Blue Book (PRSA publication covering membership and organizations)

• Editor & Publisher International Yearbook

• Editor & Publisher Syndicate Directory

• Encyclopedia of Associations (3 volumes) 

• The Green Book (PRSA guide to public relations service companies)

• Gale's Directory of Publications and Broadcast Media 

• O'Dwyer's Directory of Public Relations Firms

• Standard Directory of Advertising Agencies (includes U.S. and international agencies)

INTERNATIONAL MEDIA DIRECTORIES

• Bacon's International Directory  

• Gale International Directory of Publications

• International Media Guices, IMB, Inc.  

Review PR Case Studies!

• http://www.fourleafpr.com/CaseStudies.htm 

• http://www.oreillypr.com/case_studies.htm 

• http://www.etsu.edu/kingpr/prcasessp2000.htm

• [SEE ALSO: Public Relations Cases. 6th ed.
      By Jerry A. Hendrix. Publisher: Thomson Wadsworth, 2004] 

Seek PR Dissertations & Theses!

       The Park Library Student Papers (Dissertations, Theses, & Honors Papers):
        [Note: click on the "Edit" button at the top of the page and type "public relations" or an appropriate synonym, e.g., "corporate communications" in the text box.]

      Digital Dissertations (offered through ProQuest) on UNC-CH electronic indexes and databases http://eresources.lib.unc.edu/eid/ 

Discover Databases!
           UNC-CH Online Catalog        http://eresources.lib.unc.edu/eid 

A comparison of which online databases offer fulltext access to primary PR journals, magazines, and newsletters is offered.

[Note: there are over 800 databases here; start with "InfoTrac Web" and select "Expanded Academic Index." For guidance in searching this database, click on "Help - Search"  button. Note also that PR Week archives can be found in 5 different databases: Business & Company Resource Center; Factiva; Infotrac General Reference Center Gold; Infotrac OneFile; LexisNexis Academic.] Other useful databases to search for PR topics, trends, and issues include:

• Communication & Mass Media Complete

• ERIC

• Factiva

• Hoover's Company Profiles

• Lexis/Nexis Academic

• MarketResearch.com Academic

• TableBase 

• Wall Street Journal 

[Note: The Park Librarian has access on her computer to Cision's "MediaSource Research Module" database, formerly Bacon's Information Services which is helpful in building lists of media contacts. Contact Barbara Semonche, Park Librarian at her email address <bpsemonch  at  unc.edu> ]

AEJMC (Association for Education in Journalism and Mass Communication Conference Papers' Archives: 1994 -)  http://list.msu.edu/archives/aejmc.html     

 Investigate PR Ethics!

Web Resources on PR Ethics:
Codes of Ethics Online	http://www.iit.edu/departments/csep/PublicWWW/codes/
PR Codes of Ethics	http://aboutpublicrelations.net/ethics.htm
PR Watch	http://www.prwatch.org/
Craig Miyamoto (1996)	http://www.geocities.com/WallStreet/8925/ethics.htm
Books on PR Ethics:
	The Credibility Factor: putting ethics to work in Public Relations.  By Lee W. Baker. Publisher: Business One Irwin, 1993.
	Managing Systematic and Ethical Public Relations.   By Mark P. McElreath. Publisher: Brown & Benchmark Publishers, 1997.
	Public Relations: a values-driven approach.   By David Guth. Publisher: Allyn and Bacon, 2000.
	Public Relations Ethics.   By  Philip Seib, Kathy Fitzpatrick. Publisher: Harcourt Brace College Publishers, 1995.
	Ethics in Public Relations: a guide to best practice. By Patricia Parsons. Kogan Page, 2004.