SLA 2002 ISSUES:
Bylaws and Branding
THE BUZZ ABOUT BYLAWS – WHO CARES?? – WE ALL SHOULD
, Chair-Elect, IEBDThe Bylaws Task Force, formed by the Board of Directors of SLA, has recommended that major revisions be made to the Association’s bylaws. These changes were released in January and discussed at length during the Midwinter meetings in Chicago. Subsequently, they have been a topic of discussion in chapters, divisions and at the SLA website. This article is an effort to promote discourse about the proposed changes and to highlight some of the issues and concerns that have been raised. My intent is not to influence, but to inform division members as they consider whether to support or oppose the changes.The Board will meet again in late March to further review and revise the proposed bylaw changes. The bylaw amendments fall into a number of categories, major and minor. The Board is also proposing Guidelines that would implement the changes, and in some cases, replace the bylaws altogether. Some of the changes seek to make the bylaws compliant with New York law (SLA is incorporated in the state of New York) – I will not dwell on these technical or other minor language changes. [Division members can review the current bylaws and proposed changes at www.sla.org/content/SLA/Structure/recbylaws/httpwww6596.cfm].
While bylaws do not generally make for exciting reading, it is important to realize that the primary purpose is to establish checks and balances within SLA. The bylaws delineate decision-making authority and outline the framework we use to govern ourselves. The areas of the bylaws that have generated the most discussion are:
Board of Directors
The new bylaws would reduce the size of the Board from 14 members to a minimum of 6; from this group the board would elect officers – a president, vice president, secretary and treasurer. The president would then appoint liaisons to the Chapter and Division Cabinets. The bylaws would give the Board the authority to determine the composition, election term and qualifications of the board members and set the frequency of board meetings. The last (January 2002) draft of the Guidelines calls for Directors’ terms to be three years, and the Board to meet a minimum of two times per year. Currently, the Board meets four times a year. Stated plans are for 12 Directors, but this is not spelled out in the Guidelines.
These changes remove direct election of officers from the membership, and replace Chapter and Division cabinet chairs and chair-elects with liaisons. There seems to be a strong sentiment in SLA for direct election of the officers by the membership. Chapter and Division leaders also voiced a belief that the Chair and Chair-elect positions give the Chapters and Divisions a stronger voice at the board level. Arguments in favor of the change say that it allows the Board to best use the skills and talents of the board members and allows for greater flexibility. Chapter and Division cabinets would also elect their own chairs.
Membership
The new bylaws remove the membership categories and place them in the Guidelines. The membership requirements and categories would be determined by the Board. The draft version of the Guidelines identifies the following categories: member, student member, sustaining member, honorary member and virtual member.
Virtual membership would be limited to people outside North America and would include electronic access to publications and the ‘members only’ area of the SLA website. Virtual members do not affiliate with Chapters or Divisions and cannot hold office.
There are some concerns that this new membership category would discourage international members from being regular members of SLA. This would, in turn, dilute the diversity of SLA and the Divisions. Does Division membership add value for international members? If the virtual member category is a valued option, why is it not offered to North American members? The primary argument in favor of the virtual member option is that it creates a new membership category that would be more affordable to international members. The cost of virtual membership relative to dues paid by regular members is not spelled out in the draft Guidelines.
Other membership changes include the extension of student membership to seven years, elimination of the associate member category, and the merger of the retired and 45-year member categories. The new bylaws also create a provision to suspend or terminate a member.
Dues
Under the new bylaws, the Board will have the authority to set membership dues. This is the current practice in most professional organizations. Currently, the SLA dues [$125/year] are at the low end compared to other information and business professional organizations. Dues in ARMA, AALL, MLA, ASTD and APS range from $135 to $168 annually. The draft Guidelines do not include any provisions for membership input into dues decisions, nor do they specify a dues structure for the various membership groups.
Quorums and Majorities
Several provisions in the new bylaws make changes to what constitutes a quorum or a majority. The membership quorum would change from a minimum of 100 voting members to 10% of the voting members. Voting members could be represented in person or by proxy.
Action by ballot would be changed from the current standard of 2/3rds of the voting membership to a simple majority. Currently, New York law requires a mail ballot, but the new bylaws would allow for voting by any means that conform to the statute. This change may allow for electronic voting in the future.
The bylaws could also be amended, altered or repealed by a majority of voting members.
Proxies
Members would be permitted to vote by proxy under the new bylaws. These proxies would be executed in writing or assigned to a duly authorized representative. The purpose of proxy voting is to give members who don’t attend annual conferences a voice in SLA governance. Proxy votes would count as part of a quorum and that may make the 10% quorum provision seem unreasonably small. Another concern is that proxy-voting procedures are not spelled out in bylaws or Guidelines.
Bylaw Guidelines
Some concerns have been raised about the proposed Guidelines document. The document seems to be more of a work in progress than a complete procedures manual. The bylaw revisions also remove nine Articles from the bylaws and place them in the Guidelines. These sections include: Nominations and Elections; Chapter Cabinet; Division Cabinet; Chapters; Divisions; Caucuses; Committees; Association Office; Association Affiliation and Representation. A tenth Article, Publications, is removed from the bylaws, but is not added to the Guidelines.
The Guidelines leave many of the details up to the discretion of the Board and do not spell out any provisions for how issues such as dues or publications will be handled. A procedure to revise the Guidelines is also absent – after the Guidelines are initially adopted, any future changes will be decided by with the Board.
The stated purpose of the new bylaws and Guidelines is to shift SLA from a constituency-based Board to a vision-based Board, and to make SLA more nimble and responsive to the needs of members. To accomplish these goals, the new bylaws hand over much of the decision-making authority to the Board. It is up to each member of SLA to decide if these changes will indeed accomplish the stated objectives. I encourage all IEBD members to review the proposed changes, talk to colleagues, and to cast an informed vote.
Date: Wed, 17 Apr 2002 09:47:27 -0500 From: Brent Mai To: sla-leadership@gatekeeper.sla.org Subject: RE: Bylaws Threaded DiscussionGreetings!In general, I approve of the revised Bylaws changes, but do have some questions and comments regarding Chapters and Divisions:1. What happens to the specifications of how a "special" meeting of the Division or Chapter Cabinets can be called (Articles VII & VIII -- both Sec. 3)? What about Joint Cabinet meetings and who can call them? These are "powers" granted to specific members or officers, are they not, and as such need to be mentioned in Bylaws rather than Board Policies (although that isn't mentioned either)?2. I'm not convinced that the protections that by-laws provide to the existence of sub-units of Chapters and Divisions should be removed from current Articles VIII & IX, both Sec. 4. Without mention of sub-units in the Bylaws and the fact that the Chapter or Division itself controls the establishment of such sub-units, both the right of existence and the role of creation are significant alterations to the powers granted to the Chapters and Divisions by the current Bylaws. I don't think that this structure and function should be removed and made simply a Board Policy. A Board Policy does not protect the existence of such entities within the organization.3. Where are the provisions for dissolution of a Chapter, Division, or Caucus and disbursement of remaining funds mentioned (current Articles VIII, IX, & XI, all Sec. 7)?............Brent........... Member, SLA Finance CommitteeBrent Mai, Director Walker Management Library Owen Graduate School of Management Vanderbilt University 401 21st Avenue South Nashville, TN 37203 615-322-3635 615-343-0061 (fax)
Date: Fri, 19 Apr 2002 10:46:50 -0400 From: Hope Tillman To: Brent.Mai@owen.vanderbilt.edu, sla-leadership@gatekeeper.sla.org Subject: RE: Bylaws Threaded DiscussionBrent,Much of the text of Articles VII, VIII, IX, XI etc. of the current Bylaws will be moved with little or no change to a Board policy document. This will cover the issues you raise: special meetings of the Division or Chapter Cabinet, Joint meetings of the Cabinets, Subunits, Dissolution.There is no legal reason these need to be in the bylaws. We do understand their importance and that is why we see putting them in a board policy document. There will be opportunity to discuss the policy document as with any that come before the board, and as situations change, there will be the flexibility to act of changes desired by chapters and divisions. Our goal is to make life easier for you, our leaders.HopeHope N. Tillman, SLA President Director, Libraries Babson College Babson Park MA 02457 781-239-4259
Date: Fri, 19 Apr 2002 11:32:59 -0500 From: Brent Mai To: Hope Tillman <tillman@babson.edu >, sla-leadership@gatekeeper.sla.org Subject: RE: Bylaws Threaded DiscussionGreetings, Hope and fellow SLA members!I don't want to belabor this discussion, but I believe that this is another example of a communication lapse related to this entire process.The points that I raised are not addressed in the side-by-side comparison and justification document http://www.sla.org/documents/propbylawscomp.htm. They simply vanish. That's why I asked about them.Another communication issue to be raised is that we're being asked for our approval of these Bylaws changes without seeing the often-referenced accompanying Board policy documents that will "fill in the gaps" for what has been removed from the Bylaws. Do these policy documents already exist? I would hope that they do since we're more or less discussing their content here. Can we see them?Now, on to my substantive question. I believe there IS legal reason to have some of the points that I addressed included in the Bylaws. Division and Chapter activities are the lifeblood of our organization -- at least for me. I don't think that there should be so much flexibility, as provided by Board policy documents, that governance of the Divisions and Chapters could be changed at the discretion of the Board.My rationale for not putting this much power in the hands of our Board is exemplified by what happened at the Winter Meeting in Chicago. The content of the changes proposed at that time was an issue bigger than the admittedly poor communication about them. This was an unfortunately clear indication that the Board was out of touch with what at least the Division and Chapter leadership in attendance felt were critical governance issues. For this reason, if none other, I believe it important to protect the structure and governance of Divisions and Chapters -- and the Bylaws are where this protection is granted.I would like to hear/see some discussion about the specific merits of removing these particular items from the Bylaws; something more concrete than just providing more flexibility. Thanks!...............Brent............. Member, SLA Finance CommitteeBrent Mai, Director Walker Management Library Owen Graduate School of Management Vanderbilt University 401 21st Avenue South Nashville, TN 37203 615-322-3635 615-343-0061 (fax)
Date: Fri, 19 Apr 2002 16:24:23 -0400 From: Frank Spaulding To: Boardfeedback@sla.org , SLA-FELLOWS@gatekeeper.sla.org Subject: SLA Communicate and Fellows Bylaws responseI was pleased when I heard that the SLA Board of Directors (Board) created in 2000, the five Task Forces (Branding, Conference Planning, Membership, Simplification of Association Unit and Structure and Partnerships). All of them have strategic and operational value in enhancing this Association and the information profession.Yet, we have heard little or none of the thinking, deliberations and tentative proposals of these task forces - now 2 years since their formation. Why not publish preliminary white papers of each task force in Information Outlook? If the members had had these thought pieces before being presented and "pressured" to agree to or support bylaw changes, we would have been professionally far more enlightened.Now to the proposed Bylaws. In general I agree with them with the following comments:1. Article II Section 1 (i): change wording "interest in the strategic use of information;" to "interest in the strategic and operational use of information;". Many members work on both levels and some solely on the operational level.2. Article V Section 16: last sentence states that the Board create and appoint other committees. In the present bylaws the President appoints the members of these committees. I do not find such a responsibility in the new bylaws. This is an authority issue.3. Article IX and X Chapters and Division subunits: establishment and dissolution should be retained in the new bylaws to give the respective Chapter and Division explicit authority and responsibility. I am pleased if the Chapter boundaries are eliminated - they are senseless and were only instituted for the benefit of the former Executive Director, Frank McKenna who said "I can not process new membership applications when individuals do not chose a desired Chapter". Oh my goodness!Hope these recommendations are helpful to the Board.I end on a plaintive plea. We need a PRINT "Who's Who Directory of Special Libraries". Many of the members do not have or access to a computer. It is one of the Association's most effective and beneficial member services.Frank H. Spaulding
From Juanita Richardson (from SLA's threaded discussion list) juanitar@phase-5.com"Clean up our bylaws""As I see it, a lot of the changes have to do with cleaning up our bylaws -- bringing us into compliance with NY state laws, positioning us to take advantage of changes to these laws (eg. electronic voting), moving operational items out of bylaws into policy, changing some other items that pertain to the operation of the assoc to clarify the language."And some of the changes reflect our streamlining initiatives -- opening up membership categories, changing Chap and Div requirements to only one mtg per year (we can always have more if needed!), removing requirement for mail-in ballot.So, the only item of note is that of the Board setting dues amounts within limits without having to go to the membership: I wholeheartedly endorse this idea. I can't even imagine the amount of energy we spent getting thelast dues increase passed -- and the dollar amount per member was nominal (even when I translate it into Cdn $ -- and I pay my own membership). Surely we need to entrust our ELECTED Board to serve us responsibly. And to do so, they need the ability to raise funds when required -- keeping in mind that any member has the ability to vote with their feet when they disapprove of any action the Board has taken. Let's not handcuff our assoc from moving us into the future. And let's not waste any more (volunteer!) energy." By Juanita Richardson
Date: Mon, 22 Apr 2002 14:11:14 -0400 From: Hope Tillman To: Hurst@hurstassociates.com, "SLA Leadership Discussion List (E-mail)" <sla-leadership@gatekeeper.sla.org > Subject: RE: Bylaws (legal compliance; look in appendix)Jill,Until two years ago SLA did not have a law firm specializing in association matters. We have known about the bylaws being out of compliance for this two-year period, but by the time we learned this, we expected to be proposing changes to go along with the strategic initiatives and planned to fold the out of compliance issues in with that.Probably we have been out of compliance for 15 years but we did not know about it until two years ago.HopeHope N. Tillman President, Special Libraries Association Director, Libraries Babson College Babson Park MA 02457 781-239-4259
Date: Wed, 17 Apr 2002 04:37:06 -0400 From: Sylvia Piggott To: semonch@metalab.unc.edu , SLA-FELLOWS@gatekeeper.sla.org Cc: Brent Mai Subject: Re: Bylaws Threaded Discussion (fwd)Hello Fellows and Board MembersI share the concerns of Brent Mai who outlined the diminishing involvement of the Chapters and Divisions in administering the units as set out in the proposed Bylaws.From my experience in observing the workings of the Association the Division and Chapter provisions in the current Bylaws work very well. These two units of the Association take the activities assigned to them in all seriousness and perform the jobs exceedingly well.While there may be some changes needed in this area the proposed Bylaws take too much of the control from the units and are proposing to put them somewhere else which does not seem to improve anything and could well result in people loosing interest in leading these units because of the new bureaucracy surrounding their operations. I firmly believe that we should only fix the parts of the Bylaws that are broken and leave the rest alone. I would consider the broken parts to be those which prevent us from moving ahead in a timely and cost-effective manner or if they are demoralizing the membership thereby resulting in loss of interest.In short I do not believe the proposed Bylaws covering the Chapters and Divisions are necessary. In addition, they do not clearly cover the important aspects of the workings of these units.Sylvia Piggott
Date: Tue, 16 Apr 2002 16:29:27 -0400 From: "Dimattia, Susan (Cahners-NYC)" To: , sla-leadership@gatekeeper.sla.org Subject: RE: Bylaws Threaded DiscussionNote to SLA leadership--PLEASE read the bylaws documents. They are well outlined and explained. Ask any questions that occur to you, either on the threaded discussion that Hope refers to, or here on this discussion list. No question is inappropriate. The Board has given all of us an opportunity to express our opinions. It is our responsibility to do so prior to the April 19 deadline.Hope, I appreciate your reminder about the threaded discussion. I tried to sign on the other day and the system was down. I did sign on today, but it occurs to me that the format is making it more difficult than necessary for members to participate. My concerns are with the technology, not the content of the site.For example, why does there have to be a separate registration process? Why can't the site recognize our usual sign-in process to the "members only" section of the SLA web site? Also, after I composed my message and sent it, I logged off. There then appeared a screen that said there had been a problem and that I should go back and repost my message. Before doing that, I checked, and my message was in fact right where it should have been. If I hadn't checked first, I would have wasted time repeating a message that was already posted.I understand that there is not time before April 19 to change the requirements of the technology. However, in the future when member input is called for, I think it might be well for SLA to do multiple tests of proposed systems in order to be certain that they are as quick and easy asThe most important issue here is to encourage members/leaders to read the bylaws documents, to see the changes that have been incorporated since January, and to ask questions and express opinions. If they are more comfortable doing that via postings to this leadership discussion list, they should be encouraged to do so. Having something like 12 postings to the threaded discussion since its inception is not significant.Susan DiMattia 212-463-6813
Date: Tue, 16 Apr 2002 15:56:29 -0500 From: "Weinberger, Leslie A" To: sla-leadership@gatekeeper.sla.org Subject: RE: Bylaws Threaded DiscussionI second Susan's comments about the threaded discussion. The sign on process and technical difficulties don't serve to encourage people to share their thoughts. I must admit I found discussing the bylaws much easier on the leadership discussion list. I plan to share some comments on the revisions as soon as I have a chance to review them.Which brings to another thought. Two weeks just isn't sufficient time to give people to review, process and react to the changes. Let's face it we have jobs and busy lives. I applauded the board for listening to the membership and making changes that they believe accommodate our concerns. As we get closer and closer to conference I am concerned that many of us have other SLA responsibilities to focus on.Finally, I am concerned that we don't have drafts of the new board procedure documents to review. Some of my thoughts about the changes are bound to be shaped by those documents.I appreciate the boards desire to put these changes before the membership at the annual meeting but it is frustrating that this whole process -- presentation of initial revisions to chapter and divisions leaders, major changes, reconsideration, voting in June -- is all expected to happen in 4 months.Lee Weinberger, Chair-Elect IEB Division
Date: Wed, 17 Apr 2002 14:14:03 -0700 (Pacific Daylight Time) From: Dorothy McGarry To: SLA-FELLOWS@gatekeeper.sla.org Subject: Re: Bylaws Threaded Discussion (fwd)I just wanted to say that the Bylaws Committee responded as a committee to the liaison we were assigned (Karen Kreizman). We had about four or five pages of notes and/or concerns and/or questions, so it's too much to reproduce here. I was glad to see they put a great deal of what they had taken out of the bylaws back.Dorothy (Note: McGarry is on the SLA Bylaws Committee]
Date: Wed, 17 Apr 2002 21:45:09 -0400 From: "Ladner, Sharyn J" To: "'SLA-FELLOWS@gatekeeper.sla.org '" <SLA-FELLOWS@gatekeeper.sla.org> Subject: RE: Bylaws Threaded Discussion (fwd)I really appreciate Barbara Semonche's forwarding of some of the comments from both the leadership and threaded discussion lists. I also have found the comments from my fellow fellows thought-provoking and enlightening.So now I'll jump in with some of my own thoughts, prompted by Dottie Moon's question on the threaded discussion list about the phrase "strategic use of information" in Article II of the proposed bylaws.Here is Dottie's posting:"I do want to ask the current Board members something. I was disappointed with one section of the rationale column in the comparison table. It's the first section. There doesn't seem to be a clear rationale for omitting so much specific description from the "objectives" in Article I and instead using the phrase "strategic use of information" in the "purpose" in Article II.This, of course, is a fundamental change in the focus of the association; it broadens the potential community from which we might draw our members. However, it deletes the terms "library and information science," and I'm surprised nobody has brought that up in the discussion list. Of course, as long as we're called the Special Libraries Association, that interest is implicit--but what happens when the name changes? Will we have broken all formal ties with library and information science? Also, I wonder about such a vague phrase as "strategic use of information." That can mean almost anything to anybody, and I guess that's why someone came up with it. Wouldn't it be good, though, to describe what that covers or give examples somewhere? I'm worried that potential members would see that phrase as so broad that it wouldn't mean anything to them and they would pass us by.I'm posing these questions because I haven't really heard them discussed by the Board, although I assume you have talked at some length about them."Sharyn's reply:Yeah, this phrase bothered me too. "Strategic use of information" is so vague. What about "non-strategic" uses of information? I may be too literal in my interpretation of the meaning of the word "strategic," but many information provision activities in which we engage support operational, rather than strategic, goals of our organizations.I support the adoption of the revised bylaws, particularly since the Board has recognized the need to keep the Chapter and Division structure intact--diversity of SLA's Divisions contribute to the association's strength.I am concerned, however, that the vagueness in terminology describing who we are may contribute to a further erosion of our share in the information/LIS professional association market through the desertion of our traditional core. What I heard at Winter Meeting, particularly during the heated discussion of annual conference programming in Division Cabinet, is that some of the niche groups who have long considered SLA their professional home, may look elsewhere if SLA loses relevance for them. Our diversity is our strength--I believe that we need to provide a place for our traditional groups as well as broaden our focus to attract new information professionals. Can we do this by defining ourselves as an "association of individuals and organizations having a professional interest in the strategic use of information"?I don't have an answer to this question, but I think it's important to ask it anyway.Sharyn Ladner
Date: Thu, 18 Apr 2002 16:22:32 -0400 From: To: owner-sla-leadership@gatekeeper.sla.org Subject: Re: bylaws discussionMy turn -- the association is NOT ENTIRELY funded by member dues.There is substantial support by information industry vendors for the operation of the association. This is most clearly visible with the annual conference. But the SLA website is also supported by vendor funds. As a matter of fact, there used to be - I don't believe it currently exists - a staff person at Headquarters whose job it was to solicit vendor funds to support association functions. He was very good at his job. It came to the point where his initiatives challenged the ratio between association dues and non-dues income in order to be in compliance with federal laws regulating non-profits organizations.However, I hear you quite clearly. Member dues DO make a substantial difference in how well we can manage ourselves. And a substantial portion of those dues come back to our respective chapters and divisions for our own operation.-- Peter Moon, Past-President of the Connecticut Valley ChapterPeter S. Moon, Manager e-mail: Virtual Information Center web: http://www.hsb.com Hartford Steam Boiler Inspection & Insurance Co. One State Street, 9th Floor tel: 860-722-5486 Hartford, CT 06102-5024 fax: 860-722-5530
BRANDING SURVEY COMMENTSDate: Wed, 17 Apr 2002 17:25:04 -0400 From: "Moon, Mary G. (Dottie)" > To: sla-leadership@gatekeeper.sla.org Subject: FW: Potential Reply to Pat Parker's commentPat --I've had the opportunity to sit in on the branding task force since its inception back in a brainstorming session at the St Louis Winter Meeting in 1999. To boil all that activity down to "dollars spent on an image consultant" misses the importance of that effort to the future of our Association.Why? Because the goal of the branding (briefly image) task force is about positioning the Association for the future. A future in which the Association provides value to members, attracts new members and is a recognized force in the information industry. An Association that provides for life-long learning, ideas exchange, etc. in an inclusive environment.That is so much more than image.In reality, the branding effort has underlined the importance of our strategic plan and our need to create more effective business plans that are communicated freely throughout the Association. We, as an Association, have allowed ourselves to avoid focusing on several key issues -- who our target members for the future, what we need to do to offer the most value and how to make it happen faster and easier. We recognize that SLA has a comfortable culture and altering might alienate a segment of members. Thus, we dodged the issues.However, that lack of clarity in our business plan was evident at Winter Meeting in some of the proposed changes Lack of clarity was also extremely apparent during our discussions with the first branding partner, Source, Inc. Both were failures of vision and planning -- Winter Meeting and the inability to move forward with Source brought the Board to its special session in March. There, we stopped dodging the issues.We are clearing seeing the need for simplification and our by-laws discussion is bringing that to the members. Soon, you will be seeing more from the Branding effort and members will be integral in that effort.This is strictly my perspective on events seen with the biased eye of one involved in the Branding issues. I am extremely pleased that our efforts with the new team from CPM are projected to come it at 1/2 the cost of working with Source. The outcome of this initiative will affect the Association's efforts for a long time and I am confident that we will get our money's worth out of it.Best regards,Dottie Moon Manager, Competitive Analysis Pratt & Whitney Group Strategic Planning 400 Main Street -- MS 105-37 East Hartford, CT 06108 860-565-4252
Date: Tue, 14 May 2002 10:14:36 -0400 From: Sara van der voort > To: sla-leadership@gatekeeper.sla.org Subject: Re: Branding SurveyCongratulations to the branding team on sending out a survey - I see this is as a positive step forward......however my initial reaction is that most of the choices seem to involve the word "innovation". It is in almost every tag line!While I am all in favor of innovation - I think that most of us can more reasonably justify claims with regard to decision making rather than innovation. I'd like to believe that we have all influenced some innovations but wonder if we are "over claiming" here??For example - I can point to number of decisions that have been made in the last week or month as a result of research I have conducted, but I don't believe I can take credit for bringing about any "substancial" innovations?Are you pressuring members to just take what they are being offered?? It feels like that to me!I would like to see: (1) A none of the above button (2) Encouragement for members to submit their own suggestions for names and taglinesJust my thoughts, which of course I have sent back on the survey...........but I also wanted to share them with other leaders to see if you have the same reaction.........Sara van der Voort President, SLA - Fairfield County ChapterArras Associates svandervoort@arrasassociates.com 203 972-ARRAS A rras R esearch R esources A nd S ervices
Date: Tue, 14 May 2002 10:49:28 -0400 (EDT) From: Mary Tucker To: sla-leadership@gatekeeper.sla.org Subject: Re: Branding SurveyHere are my comments on the branding survey.I understand the reasons behind the effort to give an updated/upscale image to the library profession, and the special libraries community in particular. I welcome participation in our association by information professionals whose professional and educational backgrounds vary from the library track.That said, there are many special libraries that maintain physical and virtual information collections. They are active, nurturing parts of their organizations, places where innovative ideas and initiatives are grown. Their collections and users need professional librarians to manage and serve them. There are NEW librarians who are coming into the profession, who need an organization with a CLEAR IDENTITY AS A -LIBRARIANS'- PROFESSIONAL ASSOCIATION, one that addresses their professional concerns and interests, and that gives them a venue to meet and associate with those who share similar professional needs.The name "Special Libraries Association" has withstood the test of time. Anyone that devotes a little thought to considering what libraries and librarians do knows that they are very much a part of the worldwide information net. We need to strengthen, reinforce, and maintain our identity as serving the -LIBRARY- community. Partnership with other organizations that serve the larger information community is, I think, good and necessary, but SLA is unique in being oriented towards providing special communities of users with creative and effective LIBRARY SERVICE.BTW, I voted for the following name and tagline: SLA. Connecting information professionals worldwide.Thanks for letting me step up on my soapbox!Mary Ellen Tucker Chair, Transportation Division Special LIBRARIES Association ***************************** Mary Ellen Tucker, M.L.S., Librarian University of North Carolina Highway Safety Research Center 730 Airport Road, Suite 300 Campus Box 3430 Chapel Hill, N.C. 27599-3430
Date: Tue, 14 May 2002 18:10:19 +0200 From: Subject: RE: Branding SurveyJust a few brief points:· "SLA" as a name is risky business, with the resurgence in the news of the Simbianese Liberation Army. Why should we compound the confusion?· If we're to keep as close to the current name as possible, why not "Specialized Libraries Association." I, for one, tire of having to explain what a "special" library is or of responding to jokes about "special" librarians.· Also, I would very much like to see the association indicate an international perspective in its name. The international arena is a largely untapped one and one in which this association could provide an invaluable service. So, perhaps "International Specialized Libraries Association" or "Specialized Libraries Association International" might work.· The name of the association should immediately convey its purpose and makeup.· On the survey, in the Comments portion, I suggested "International Information Professionals Association" or "Information Professionals Association International" with the tagline "Linking Information to Innovation Worldwide" and the abbreviation "InForm International"-combining several of the suggested names and taglines. Personally, I don't see a problem with broadening the membership concept beyond librarians.Just a thought or two.Ann R. Sweeney Chair-Elect, Social Science Division Special Libraries Association(Webmaster, Librarian & Information Officer European Commission Delegation 2300 M Street, NW 3rd Floor Washington, DC 20037 Phone: 202-862-9546
Date: Tue, 14 May 2002 15:30:09 -0400 From: Susan Fournier To: sla-leadership@gatekeeper.sla.org Subject: RE: Branding SurveyHERE, HERE! Mary's comments very much mirror the comments I made on the survey. I am a LIBRARIAN and PROUD of it. When I make presentations to the members of the Association I work for, I give my title and also say it is a fancy name for Librarian. Then they know just what I do!And I know that there are other members who feel the same way about this. I hope everyone of them responds to the survey in the same way.Susan R. Fournier Director, ICBA Information Center One Thomas Circle, NW Suite 400 Washington, DC 20005-5802 voice: 202-659-8111 fax: 202-659-1413 email: the industry information resource for the community banker