Advertising Spending

•  Ad$pender
  Advertising data for millions of brands across 11 media. Reports can be output to both PDF and CSV (for Excel use). Free password required. 1986-present.


•  Ad Age DataCenter
  See 100 Leading National Advertisers for various aspects of ad spending, including by medium, brand, and forecasts. Updated annually.


• Statistical Abstract of the United States (online)
  Provides broad advertising and media spending data for the past 20 years. See also the print version in the Park and other libraries. Older editions have older data for historical comparison. Call number HA202 in Reference.


• TableBase
  Data from tables published in magazines, brokerage, and government reports. Covers market share, market size, capacity, production, imports and exports, sales, product and brand rankings, forecasts, healthcare statistics, and demographics. 1997-present.


• Communications Industry Forecast Veronis, Suhler & Associates
  Call number: HE202.5 .V47 in Reference.


• Historical Statistics of the United States
  Statistics of the United States, covering population, work and welfare, economics, governance, and international relations.


• Finding TV Ratings 
  List of resources to find television ratings with instructions on how to calculate TV advertising cost.

Consumer Spending

• Statistical Abstract of the United States (online)
  Several data sets on consumer spending, including type of expenditure, metropolitan area, race, income level, entertainment, and more. See also the print version in the Park and other libraries. Current edition has data from 2 years ago; older editions have older data for historical comparison. Call number HA202 .S72 in Reference.


• Household spending: who spends how much on what. (print) 
  Sample data includes how much is spent on newspaper subscriptions and how much is spent on admission to sporting events, nationally and by US region. Data based on data collected by the Bureau of Labor Statistics' Consumer Expenditure Survey. Call number: HC110.C6 O34 2008 in Reference.


• The value of a dollar : prices and incomes in the United States, 1860-1999 (print) 
  If you're looking at how much consumers are spending historically, it can be helpful to also know the value of a dollar. Data includes the cost of a typewriter in 1917, the average consumer expenditure on clothing in 1945, and how much a camcorder cost in 1986. Call number: HB235.U6 V35 1999.