Find Scholarly Articles

• PubMed basic search 


• Try an advanced PubMed search with these handy MeSH terms:
  • "Advertising as Topic"
  • Information Dissemination
  • Interdisciplinary Communication
  • Marketing of Health Services
  • Marketing
  • Mass Media
  • Persuasive Communication 
  • Social Marketing
  • Telecommunications ("Transmission of information over distances via electronic means.")
•  Combine the terms above with the health topic such as HPV vaccine, teen pregnancy, cancer, etc.
  • MeSH = Medical Subject Headings. 
  • Search MeSH directly

• Communication & Mass Media Complete (scholarly articles in communications, mass media, and advertising)


• PsycINFO (the psychology of consumer research, human perception, social marketing, brand preference, and more)
  • Search CMMC and PsycINFO together

More

• Journal of health communication (indexed in CMMC & PubMed)
• Links to useful Social Media Assessment tools