Tools

Websites & Web Searches

•  Website Grader
  Analyzes websites for SEO, readability, links, and more. Offers ability to compare sites. 


•     Social Mention
  Aggregates user generated content. Track what people are saying about a company, product, or topic. Monitors over 80 social media properties, including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc. (more from oneforty.com)


•    Topsy
  Searches Twitter, links, photos, videos, and more. More precise than Google; search for one or more terms or hashtags. Create email alerts to easily track comments about your campaign.


•   SnapBird
  Stores the last 3,000 tweets from any Twitter account. Handy for assessing comments about a brand or campaign from a known account.

Twitter

•  Twitter Grader
  Analyzes how "influential" a Twitter username is. Check any Twitter name, not just your own. How Twitter Grader calculates.


•  TweetPsych
  Creates a psychological profile of any public Twitter account and compares it to the thousands already in the database on categories such as learning, work, media, and more. See results for @JoMCParkLib.


•  Tweet Stats
  Graph Twitter Stats for any account, including tweet timeline and reply statistics. (more from oneforty.com)


•  Klout.com
  Measures online influence through Twitter. How it works.

Twitter & More

•   TwitSprout
  Track social media activity for your Twitter account. Free account lets you track 3 Twitter accounts that you own. More options, such as tracking Facebook and your competitors for more money.


•    TwentyFeet
  Shows nice analytics for one Twitter and one Facebook account ("free for life"); additional accounts, including Google Analytics, for a charge.


• Bit.ly Analyze
  Great way to see how many times your bit.ly links have been shortened. You need to shorten links with bit.ly to use this.  

About Social Media

Search

• Communication & Mass Media Complete (scholarly articles in communications, social media, and advertising)


• Social Marketing Quarterly, available in the Park Library & online.


• Resources for Interdisciplinary Health Communication, including how to search for articles about social media in PubMed.

Read More

• Social Media Analytics: Twitter: Quantitative & Qualitative Metrics
  Blog post about various metrics for assessing Twitter use. Occam's Razor by Avinash Kaushik


• Many of these links identified by talk at ScienceOnline 2012 called The Attention Economy and Influence Metrics: #Scio12 Presentation; additional information on this blog post. 


• CogSci Librarian blog post: Engaging Audiences via Social Media. February 13, 2012.